FOREST FEARS SANY EXCAVATOR EFFICIENCY

July 19th 2023

FOREST FEARS SANY EXCAVATOR EFFICIENCY

SANY HAS BECOME ONE OF THE WORLD’S MOST DYNAMIC AND TECHNOLOGICALLY ADVANCED HEAVY MACHINERY PRODUCERS. ITS NEW FORESTRY EXCAVATORS ARE SETTING A NEW STANDARD, SOUGHT OUT ACROSS AUSTRALIA AND NEW ZEALAND.

SANY has been expanding worldwide with its construction equipment.
The name “SANY”, which means “three ones”, refers to the three goals the company mentions as its vision. They are “to build a first-class enterprise, to foster first-class employees, and to make first-class contributions to society”. The company’s logo refers to this phrase, as it contains three number ones interlinked.

Elton Wang is the Vice General Manager of SANY Australia. “SANY is a big brand,” Wang says. “When I joined, it was a growing manufacturing company. I felt this was an industry where I could make a difference.”

WHAT MAKES SANY UNIQUE?

SANY is one of the world’s largest OEM manufacturers of industry-leading construction and mining equipment, heavy machinery, and renewable wind-energy systems. According to Wang, there are reasons for this.

“Our motto is Quality Changes the World. Prioritising the research and development of technological advancement allows the company to expand into a more diverse product line. We have the best production lines and the most disciplined staff to do that. This means that we will be the most efficient in manufacturing large quantities of the machines we make. This is particularly the case for our excavators,” he says.

Wang also points to the research and development focus of SANY. SANY has one of the largest research and development teams that is focused on the construction industry. “We keep modifying and improving our products,” he says. “In that way, we are very efficient with one of the fastest production lines. Our products are highly available, FOREST FEARS SANY reliable, and fuel-efficient. It reflects the high quality of our work.”

FORESTRY EXCAVATORS

Many types of excavators are on the market today, and finding the right excavator for your sector is essential. SANY understands the needs of multiple markets and designs different excavators for each industry.

“One of the reasons we provide customised excavators for each industry is that the market has become so big and diverse. We hope our products can cover every aspect of each industrial sector. On top of that, we can sell our efficient and good quality machinery at a good price to every market, not just the forestry market,” Wang says.

In designing a forestry excavator like the SY245, SANY starts from a solid base that can be retrofitted for almost any industry. Its customised additions ensure that it is suitable for any environment.

“We generally start with a conventional excavator,” he says. “We then give it a higher chassis and undercarriage, which allows them to traverse the terrain better. There is also more protection for the carriage due to the materials being handled. We also provide specialised, heavy-duty attachments needed for the forestry industry.”

SANY adds an additional hydraulic pipeline to the attachments as part of that design. It’s important to have this support for the imported equipment. Approval in the Australian and New Zealand markets is vital.

“If we can sell a specific model in Australia and New Zealand, other countries will also buy that model. New Zealand is known for requiring very heavy-duty forestry equipment. It’s generally felt that if the forestry excavator can be used successfully in Australia and New Zealand, companies across North America and Europe will also want that model,” Wang says.

The SY245 is a medium excavator capable of logging, sawmilling, and stripping operations. It dramatically improves forestry working efficiency, with a 147kW diesel engine powering the 25.5-tonne excavator. The SY245 features a powerful, robust, and reliable powertrain and hydraulic components for a long life in the most demanding applications.

“We tend to go for a simple technical layout,” Wang says. “Unlike many other types of excavators, the forestry excavators could be far from any technicians. Our clients generally want a simple internal structure to conduct any maintenance or simple repairs without calling someone out. It reduces costs on both ends because technicians may have to travel a long way. I’ve even heard of cases where technicians have had to be flown out to a site by helicopter. If the users can fix many problems by themselves, that is a win-win outcome for everyone.”

INDUSTRY GROWTH

In Wang’s eyes, SANY has seen significant progress in the last two to three years. Sales volumes have increased dramatically throughout Australia, New Zealand, and the South Pacific.

“Our sales volume has grown from tens of units a year to over one thousand units yearly,” he says. “This is across the forestry excavator range, and our market share is constantly growing. At this point, we are the largest supplier of forestry excavators in Fiji while growing our market share in Australia and New Zealand.”

Wang has also found that competitors are looking to SANY for inspiration. Despite starting from a low base, their competitive edge has been vital.

“We know that over time, our market share will grow. We’ve seen our competitors change and adjust certain aspects of their excavators in response to what we provide. Many are changing their warranty terms to adjust to what we offer. It shows that our numbers will grow over time, and we will have a bigger impact on the industry,” he says.