From First Show to Now: SANY and YELLO Equipment’s Incredible DD&T Journey

May 10th 2024

From First Show to Now: SANY and YELLO Equipment’s Incredible DD&T Journey

Since its inception in 2015, the National Diesel, Dirt and Turf Expo (DD&T) has quickly become Australia’s largest construction trade show. Each year, tens of thousands of people travel from across the nation and internationally to witness the very latest innovations in construction machinery. From displays of new machines and attachments to showcasing emerging technologies, eventgoers are dazzled by the impressive equipment on display. 

Over the years, we have seen our NSW/QLD/ACT dealer, YELLO Equipment™, grow not only our brand but also their portfolio in the market. Since their first appearance at the event in 2021, the hardworking YELLO™ team have continued to expand our presence, driven by their desire to make the stand bigger and better every year.    

Allow us to take you on a visual journey through SANY and YELLO’s exciting four-year history with DD&T.

2021

At our first shared DD&T appearance, YELLO™ had several of our excavators on display so attendees could take the opportunity to get up close and personal with our impressive earthmovers. A demo dig pit drew much attention, showcasing the remarkable power and versatility of our machines. Over 700 people entered YELLO’s competition to win a remote-controlled excavator, and 25 lucky winners took one home over the course of the three-day event. With SANY Australia/New Zealand HQ only recently launched in September 2020, DD&T 2021 provided the perfect platform for YELLO™ to introduce our brand to the Australian market.

2022

For the 2022 DD&T event, YELLO Equipment™ booked the same-sized stand as 2021, a modest 500m2 site that enabled a showcase of some of our mini, small, and compact excavators. The 8.8T SY80U made its trade show debut at this event, impressing eventgoers with its minimal slewing radius and compact dimensions. On the back of the success of YELLO’s previous DD&T competition, they launched SANY Snaps – a photo-based competition offering more chances to win one of the very popular remote-controlled excavators. While initially a small team, in response to the needs of their customers YELLO™ had expanded the territories they could service and grown their team. Consequently, there were greater numbers of YELLO™ staff as well as some of our own SANY representatives on site to answer any questions and outline the unique qualities that make our machines stand apart from the crowd.  

2023

“Bigger is better” was the motto for DD&T 2023. YELLO™ took it up several notches with bigger machines and a much bigger stand - nearly triple the size of the 2021 and 2022 events. Our machines on display grew as well, with YELLO™ having expanded their product offering to now include rollers and wheel loaders. A key attraction was our fully electric zero-tail swing excavator, the SY19E, which was presented for the first time ever at the trade event. YELLO™ expanded their prizes too, with a $5000 voucher to spend on a SANY machine among the winnings. A special $5000 rebate on equipment purchased at the event was a hit, with many attendees keen to take up the offer. Previous efforts by YELLO™ to educate the market about our brand were shown to have paid off with many eventgoers showing familiarity with both YELLO Equipment™ and SANY. We flew 20 SANY China staff over to attend DD&T 2023.  

2024

In their fourth year of attendance, YELLO™ continued to expand our joint site, conscious of the eventgoers’ experience as they moved through the stand. A key goal was to bring entertainment value while also educating spectators about our impressive range of heavy equipment. The unique activities on offer – from a photo booth with fun props to our SANY Explorer activity – were a hit with families and professionals alike. 24 of our machines populated the stand, exhibiting the diversity of the earthmoving equipment on offer. Attendees were impressed by the telehandlers, rollers, wheel loaders, and excavators on display. Our joint SANY-Putzmeister and YELLO™ stand reflected our continued growth, with both companies actively pursuing opportunities to provide better services to the earthmoving industry. 

YELLO’s commitment to be “with you all the way”

“Diesel Dirt & Turf has become a great promotional platform for new brands and earthmoving industry business partnerships. For example, it’s exciting to see how far companies such as SANY and YELLO Equipment have come since they first attended DD&T in 2021.” 

Marti Zivkovich – Expo Manager

We’re thrilled at YELLO’s remarkable DD&T journey over the past four years, made possible by their driven, innovative, and dedicated staff who have helped action the goal of making each DD&T bigger and better than the last. Looking back at our shared history with DD&T also illuminates the great growth YELLO™ has experienced as a company during this period. They’ve expanded their products, regions they can service, and their overall capacity in their commitment to be “with you all the way”. Ever responsive to customers' needs, YELLO™ also now has servicing and parts divisions and the capacity to conduct on-site repairs. This enables them to look after our customers’ equipment for the life of the machine. They’ve expanded their trade show attendance outside of DD&T as well and report how beneficial it is to speak to professionals working in more regional areas. 

To learn more about our NSW/QLD/ACT dealer, YELLO Equipment™, you can contact them on 1300 093 556 or through their website.   

To discover more of our dealers, refer to our website.